Newspaper sales are down. Readership is down. Ad sales are bottoming out, in fact, ad sales plummeted 2.6 billion in the first quarter of 2009.
Magazines sales reflect a downturn far more severe than newspapers. Paid circulation rates are falling at an alarming rate. Single copy sales fell 11% in the ladder half of 2008 reported the Audit Bureau of Circulation (ABC). ABC also cited a 17% decline in magazine ad sales during the last quarter of 2008.
Radio and television stations are feeling the crunch too. Ipods, the web and smart phones are giving the broadcast industry a run for their money. Ratings are down and the media mavens are scared.
Despite media hysteria, we are simply experiencing a very visible and very real evolution of communication and information management. Throughout history, we have resisted the dawning of new media. As the mode of transmission takes shape and is widespread, it becomes normal.
At every juncture we experience anxiety. In the 1950’s the television industry caused major upset to the magazine advertising business. Who can imagine life without television today?
From the hieroglyphics to the printing press, radio to the Internet, information and communication experienced change. As we travel through the 21st century, we are bound to face discoveries and developments that will affect our world and the way we think. It is the evolution of species. It’s not the end of the World. The Internet with its blogs and streaming video is simply the path toward tomorrow. Imagine where we will be 50 years from now!
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