Top 10 Internet Marketing Strategies of 2009

Kat Mathena - Thursday, December 10, 2009

Social media, blogging and email marketing made SEO.com's top 10 list for best internet marketing strategies for this year. These same strategies will hold strong through 2010 as well, so be sure to incorporate online into your marketing budget for the upcoming year.

1. Organic Search Engine Optimization (SEO)

2. Facebook/Twitter/LinkedIn

3. Keyword Research

4. Video Marketing

5. Online Public Relations

6. Link Building

7. Blogging

8. Conversion Web Design

9. Paid Search Marketing

10. Email Marketing

One of the great things about online strategies is once you start implementing a few you'll find they're interconnected and often support each other.

Via Marketing Charts.


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This IS Business

Kat Mathena - Wednesday, November 11, 2009

 

Gary Vaynerchuck, on and offline business guru, hit a home run for me with this video.

Those of us in the online marketing biz relinquished the thought long ago that social media is just a "condiment" on top of normal business practices. Instead, we know it IS business, end of story. Email marketing and blogging can easily be added to the "IS business" category too.

However, not everyone has come over to our way of thinking yet. But as Gary points out, the companies who let the online media bandwagon roll-on-by will become exposed and transparent whether they like it or not. Consumers have the power to share their experiences, positive and negative, with the world in just a few clicks.

If your customers are out there talking about your company (which undoubtedly they are), it's not simply a conversation you SHOULD be a part of, it's a conversation you NEED to be a part of.


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Coca-Cola's Happiness Ambassadors

Kat Mathena - Thursday, October 22, 2009

Coca-Cola is on a mission to find "Happiness Ambassadors" for their brand. The winners will travel all over the world in 2010 and document their adventures via blog posts, tweets, YouTube videos, and TwitPics.

The goal of the campaign, called Expedition 206, is to find happiness in 206 different countries that sell Coca-Cola products around the globe. During the final selection process you can visit the site, watch team videos, and vote once per day on your favorite between now and November 6, 2009. 

For the winning team, the journey begins on January 1, 2010. They will attempt to travel more than 150,000 miles in 365 days, visiting each of the 206 countries. The ambassadors will interact with local people and discover what makes them happy, document their experiences and complete challenges in each country.

This is one of the largest and most involved marketing campaigns to hit the scene in a while. However, even if you're not Coca-Cola (which undoubtably most of us aren't) every brand should have ambassadors on some level. 

Am⋅bas⋅sa⋅dor – noun: an authorized messenger or representative. Who is spreading the news about your brand?

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Interplanetary Blogger

Adam Root - Wednesday, August 19, 2009

Space Blogger

Blogging isn't rocket science. Or is it? Nicole Passonno Stott, a loyal More Magazine reader will be guest blogging for the magazine before the launch, and even from space.

The 46 year old astronaut plans to chronicle her first flight in space- launching this summer on the Space Shuttle Discovery mission STS-128, living, working, and blogging for 4 months as a crewmember onboard the International Space Station (ISS). She will be returning to Earth on the Space Shuttle Atlantis mission STS-129.


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Chamillionaire. Making the blogs work for business.

Lisa Buck - Friday, June 26, 2009

With evolution comes adaption. Implement the concept and you will be rich. Smart traditional media leaders are taking steps to get their publications on the web and they are being rewarded.

Perhaps, newspapers are making the most notable advancements in this category. By offering online articles and up-to-the-minute blogs from qualified journalists, they are poising themselves to be the leaders in web news. If they can cut through the clutter, their message can reach far beyond the circulation of their community paper.

Magazine companies, who have taken their product online, have benefitted from the added ability to publish podcasts, vlogs, and reader interaction. Their followers are visiting by the groves. Their popularity is flourishing.

Going interactive gets you followers. Take your business to the web and you are likely to experience attention that once was only a figment of your imagination.

Blogging gets your news out, boosts your search engine optimization and gives you credibility. Put a well-written blog to work for your business and the money will come.


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Blog. Not just another man on his soapbox.

Lisa Buck - Thursday, June 25, 2009

If you are like me, you have scoffed at one trend or another, swearing off the craze that overtakes the teen population. In 1999, when blogs emerged publicly, I was no different. I thought it was a silly waste of time with no purpose other than giving a mic to the man on his soapbox. My unfounded opinion of blogging prohibited me from seeing the effect it would have on society and the shape communication would take for decades to come.


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Blogging is big, I mean really big!

Lisa Buck - Wednesday, June 24, 2009

In 2007, Technorati was tracking more than 112 million blogs. As social media gains popularity, it is likely that we will witness a sharp spike in this number.

The Internet is taking over. People turn to the web for nearly all of their information. From weather to weekend plans, the latest on the election to finding experts in elective surgery, people find it online. Want to know the best travel spot? You view a blog. Searching for the best penny stocks? Blog. Are you a celeb junkie? A foodie? A fashionista. Blogs. Blogs. And More Blogs. Blogs distribute more information, more efficiently, for free. It is the shape that information is taking.


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The blog. The murderer of traditional media or the evolution of information?

Lisa Buck - Tuesday, June 23, 2009

Newspaper sales are down. Readership is down. Ad sales are bottoming out, in fact, ad sales plummeted 2.6 billion in the first quarter of 2009.

Magazines sales reflect a downturn far more severe than newspapers. Paid circulation rates are falling at an alarming rate. Single copy sales fell 11% in the ladder half of 2008 reported the Audit Bureau of Circulation (ABC). ABC also cited a 17% decline in magazine ad sales during the last quarter of 2008.

Radio and television stations are feeling the crunch too. Ipods, the web and smart phones are giving the broadcast industry a run for their money. Ratings are down and the media mavens are scared.

Despite media hysteria, we are simply experiencing a very visible and very real evolution of communication and information management. Throughout history, we have resisted the dawning of new media. As the mode of transmission takes shape and is widespread, it becomes normal.

At every juncture we experience anxiety. In the 1950’s the television industry caused major upset to the magazine advertising business. Who can imagine life without television today?

From the hieroglyphics to the printing press, radio to the Internet, information and communication experienced change. As we travel through the 21st century, we are bound to face discoveries and developments that will affect our world and the way we think. It is the evolution of species. It’s not the end of the World. The Internet with its blogs and streaming video is simply the path toward tomorrow. Imagine where we will be 50 years from now!


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Blog, what is that?

Lisa Buck - Monday, June 22, 2009

What is a blog? A blog is a type of website used for dissemination of information and individual expression. The term blog is a contraction of weblog.

A blog allows people to post regular entries of text or media on a web platform. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. Perhaps, the most significant element of a blog is the ability for viewers to share feedback in an interactive format.


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