The Dallas Advertising League (DAL), part of the American Advertising Federation's Tenth District, will host the greater Dallas area's second annual online media auction on Feb. 22, 2010, at 5 p.m. CST ending on Feb. 23, 2010, at 5 p.m. More than $1 million in paid media packages will be auctioned for a fraction of their fair market value. Proceeds from the DAL Media Auction will benefit two charities: The DREAM Fund and the Dallas Ad League Foundation scholarship program.
Agency Entourage is contributing three packages including a custom iPhone application, a custom Facebook application and 5 page microsite, and full social media video contest campaign.
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