Share buttons have become common on Web content, but they’re also easy to integrate into e-mails. If your e-mail consists of multiple articles, make sure each points to a page on the Web, and that your Facebook, Twitter, or LinkedIn share buttons are setup to share the URL of each respective article (note: you’ll want to stick to images and text links for your e-mail share buttons as opposed to JavaScript).
Beyond sharing articles though, make sure all of your e-mails include prominent links to your presence on various social sites. Calls to action in a sidebar or in the header like “Follow Us on Twitter” or “Become a Fan on Facebook” will help people connect with you on social sites and help build your audience on them.
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