The majority of companies in a recent survey are planning to invest more in social media next year but are struggling to find the time and resources to manage their activity, according to a report produced by Econsultancy and bigmouthmedia.
The research found that an overwhelming majority of companies (86%) surveyed plan to spend more money on social media in 2010, and a further 13% are planning to keep the same level of budget.
The biggest barrier to better social media engagement for companies surveyed is a lack of resources, with more than half of companies (54%) saying this is a significant problem, the report said. Nine out of 10 businesses (90%) say social media is taking up more time internally than a year ago.
Have you incorporated social media into your budget for 2010. If you're not completely confident in your company's social future take a gander at our online marketing strategies.
If you enjoyed this post, please leave a comment below or share it with your followers on Twitter You can also Subscribe via RSS for more articles from Agency Entourage.
blog comments powered by Disqus
