I always enjoy seeing brands who build applications to connect their online presence with their physical presence. Take for example Uniqlo, Japan's Gap equivalent. They have built UTweet.com, which enables you to mashup your Tweets with their clothing in an online video experience.
Another good example is when we built a custom Twitter widget for our parent company, Wave Omnimedia Group. They performed a large-format projection advertising project accompanied by a live Twitter feed at South by Southwest (SXSW). The project was for McGarrah Jesse's client, Shiner Beer. The live Twitter feed was approximately 4 stories tall and encouraged SXSW participants to interact in real-time by Tweeting to various questions. Shiner Beer experienced a huge uptick in their Twitter following throughout the weekend.
If you enjoyed this post, please leave a comment below or share it with your followers on Twitter You can also Subscribe via RSS for more articles from Agency Entourage.
