Agency Entourage

Category:

Retail, Manufacturing

Overview:

Chalkboard China is a product line founded in 2008 by Candace Randolph and the creative design team at Cooper & Brinkley’s. Chalkboard China Produces tabletop and home accessories that are made from a glass shell with a chalk-friendly slate finish. The result? An elegant collection of tasteful centerpieces, wine glasses, carafes, place settings, and more, that you can decorate – and redecorate – for every occasion.

Challenge:

The initial challenge was building buzz and generating traffic. Once the manufacturing plant was open, Agency Entourage was challenged with increasing distributors.

Idea

Express Yourself.

Solution

Through captivating email marketing and aggressive social media marketing Chalkboard China received over a 200% increase in unique vistors and 10 new distribuots while garnering rapid attention from the media and the public.